Personal Development
Issue: April / May 2023

Brand ME

By - March 25, 2023

Your brand is what people say about you when you are not there, explains Sunethra Jayaratne Nugawela
Career Development
Issue: January / February 2020

Your Image at Work – And How to Manage It

By - January 25, 2020

Considering your image at work is a healthy career strategy explains Marsha Egan
Issue: November / December 2019

Workspace Organization

By - November 25, 2019

Your workspace is a professional space says Stephanie Naznitsky
Personal Development
Issue: September / October 2019

How to Raise Your Personal Brand on LinkedIn

By - September 25, 2019

The key to using LinkedIn is to be yourself explains Jennifer Corcoran
Personal Development
Issue: July / August 2019

The Role of Ethics in Your Personal Brand

By - July 25, 2019

Being known as an ethical person can greatly enhance your career explains Chi Chi Okezie
Personal Development
Issue: May / June 2018

Dress How You Want to Be Addressed

By - May 25, 2018

Haydee Antezana explains how to dress to best represent brand YOU
Issue: May / June 2017

I Don’t Care if You’d Like to Join My Network on LinkedIn

By - May 25, 2017

The generic LinkedIn invitation does not enhance your personal brand, nor encourage people to connect with you says Brenda Bernstein At a recent social event, I met a master’s degree student who wanted to connect with me on LinkedIn. I found her profile on my handy mobile app and handed her my phone so she... Read more »
Career Development
Issue: May / June 2017

Building a Reputation of Value: Creating your Personal Brand

By - May 25, 2017

In this extract from The Executive Secretary Guide to Creating a Personal Brand, Anel Martin shares her thoughts on what makes a powerful personal brand
Career Development
Issue: May / June 2017

Are you overly possessive?

By - May 25, 2017

… or do you place your apostrophes appropriately? asks Shelagh Donnelly
Issue: July / August 2014

Out Of Office

By - July 25, 2014

Create an out-of-office auto response that represents you as the professional that you truly are, explains Rhonda Scharf
Career Development
Issue: July / August 2013

Dressing for Success: an Administrative Professional’s Guide to Looking the Part

By - July 23, 2013

Like it or not, people form opinions about you based on the way you dress says Julie Perrine
Personal Development
Issue: May / June 2013

Raising your Visibility Factor with Personal Branding

By - May 25, 2013

Do you ever feel as though others don’t really “get” what it is you do, or that you’ve become pigeonholed and labelled as the “PA” or “Mr Smith’s assistant”? Do you get frustrated that others label you in a way that is neither accurate nor representative of your true skills and personality? In my brand... Read more »
Issue: September / October 2012

PA Pty Ltd: Building a Powerful Brand

By - September 25, 2012

We all understand what a brand is, but most of us do not know how it applies to us as office professionals or as human beings.   What is a brand? Brands are the way we identify companies and organisations – right? It is their color, their logo and often their slogan. Well, yes. But... Read more »
Personal Development
Issue: May / June 2011

Why your personal brand is a vital tool for your career

By - May 25, 2011

Ever considered what people say about you behind your back? How they describe you in a few words, how they recommend you to others? asks Lesley Everett If not, you’re missing out on a vital tool for managing your career opportunities as effectively as you can. What people say and feel about you quite simply... Read more »