Career Development

Your Image at Work – And How to Manage It

By - January 25, 2020

Considering your image at work is a healthy career strategy explains Marsha Egan

Workspace Organization

By - November 25, 2019

Your workspace is a professional space says Stephanie Naznitsky
Personal Development

How to Raise Your Personal Brand on LinkedIn

By - September 25, 2019

The key to using LinkedIn is to be yourself explains Jennifer Corcoran
Personal Development

The Role of Ethics in Your Personal Brand

By - July 25, 2019

Being known as an ethical person can greatly enhance your career explains Chi Chi Okezie
Personal Development

Dress How You Want to Be Addressed

By - May 25, 2018

Haydee Antezana explains how to dress to best represent brand YOU Get up, dress up, show up and never give up ~ Regina Brett Your attire can play a critical part when needing to command respect and credibility. Facebook CEO, Mark Zuckerberg, showed us exactly this at the recent Senate hearings. Why did he not... Read more »

I Don’t Care if You’d Like to Join My Network on LinkedIn

By - May 25, 2017

The generic LinkedIn invitation does not enhance your personal brand, nor encourage people to connect with you says Brenda Bernstein At a recent social event, I met a master’s degree student who wanted to connect with me on LinkedIn. I found her profile on my handy mobile app and handed her my phone so she... Read more »
Career Development

Building a Reputation of Value: Creating your Personal Brand

By - May 25, 2017

In this extract from The Executive Secretary Guide to Creating a Personal Brand, Anel Martin shares her thoughts on what makes a powerful personal brand
Career Development

Are you overly possessive?

By - May 25, 2017

… or do you place your apostrophes appropriately? asks Shelagh Donnelly Have a look at some of your recent work, and give it a check. Why? Apostrophes may be specks in the universe of your work life but, as part of your business writing, these wee punctuation marks speak volumes about you to colleagues, peers... Read more »

Out Of Office

By - July 25, 2014

Create an out-of-office auto response that represents you as the professional that you truly are, explains Rhonda Scharf
Career Development

Dressing for Success: an Administrative Professional’s Guide to Looking the Part

By - July 23, 2013

Like it or not, people form opinions about you based on the way you dress says Julie Perrine
Personal Development

Raising your Visibility Factor with Personal Branding

By - May 25, 2013

Do you ever feel as though others don’t really “get” what it is you do, or that you’ve become pigeonholed and labelled as the “PA” or “Mr Smith’s assistant”? Do you get frustrated that others label you in a way that is neither accurate nor representative of your true skills and personality? In my brand... Read more »

PA Pty Ltd: Building a Powerful Brand

By - September 25, 2012

We all understand what a brand is, but most of us do not know how it applies to us as office professionals or as human beings.   What is a brand? Brands are the way we identify companies and organisations – right? It is their color, their logo and often their slogan. Well, yes. But... Read more »
Personal Development

Why your personal brand is a vital tool for your career

By - May 25, 2011

Ever considered what people say about you behind your back? How they describe you in a few words, how they recommend you to others? asks Lesley Everett If not, you’re missing out on a vital tool for managing your career opportunities as effectively as you can. What people say and feel about you quite simply... Read more »