Communication
Issue: September / October 2012

PA Pty Ltd: Building a Powerful Brand

By - September 25, 2012

We all understand what a brand is, but most of us do not know how it applies to us as office professionals or as human beings.   What is a brand? Brands are the way we identify companies and organisations – right? It is their color, their logo and often their slogan. Well, yes. But... Read more »
Personal Development
Issue: May / June 2011

Why your personal brand is a vital tool for your career

By - May 25, 2011

Ever considered what people say about you behind your back? How they describe you in a few words, how they recommend you to others? asks Lesley Everett If not, you’re missing out on a vital tool for managing your career opportunities as effectively as you can. What people say and feel about you quite simply... Read more »