Career Development
Issue: February / March 2025
Issue: February / March 2025
Unlocking Success: The Power of Authenticity, Personal Branding, and Values for Executive Assistants
By Susan Engelbrecht - January 25, 2025
It is imperative for EAs to invest in their professional development and identity, explains Susan Englebrecht
Personal Development
Issue: August / September 2024
Issue: August / September 2024
Stepping into the Spotlight: How to Transform Your Administrative Career Using Personal Branding and Networking
By Jodie Mears - July 25, 2024
Jodie Mears shares her journey from stagnation to success, highlighting the importance of personal branding and strategic networking in transforming your administrative career
Cover Story Personal Development
Issue: June / July 2024
Issue: June / July 2024
Build Your Personal Brand and Position Yourself as a Thought Leader
By Hallie Warner - May 25, 2024
Hallie Warner shares 8 things to start doing today to build your personal brand
Personal Development
Issue: April / May 2023
Issue: April / May 2023
Brand ME
By Dr Sunethra Jayaratne Nugawela - March 25, 2023
Your brand is what people say about you when you are not there, explains Sunethra Jayaratne Nugawela
Career Development
Issue: January / February 2020
Issue: January / February 2020
Your Image at Work – And How to Manage It
By Marsha Egan - January 25, 2020
Considering your image at work is a healthy career strategy explains Marsha Egan
Productivity
Issue: November / December 2019
Issue: November / December 2019
Workspace Organization
By Stephanie Naznitsky - November 25, 2019
Your workspace is a professional space says Stephanie Naznitsky
Personal Development
Issue: September / October 2019
Issue: September / October 2019
How to Raise Your Personal Brand on LinkedIn
By Jen Corcoran - September 25, 2019
The key to using LinkedIn is to be yourself explains Jennifer Corcoran
Personal Development
Issue: July / August 2019
Issue: July / August 2019
The Role of Ethics in Your Personal Brand
By Chi Chi Okezie - July 25, 2019
Being known as an ethical person can greatly enhance your career explains Chi Chi Okezie
Personal Development
Issue: May / June 2018
Issue: May / June 2018
Dress How You Want to Be Addressed
By Haydee Antezana - May 25, 2018
Haydee Antezana explains how to dress to best represent brand YOU
Technology
Issue: May / June 2017
Issue: May / June 2017
I Don’t Care if You’d Like to Join My Network on LinkedIn
By Brenda Bernstein - May 25, 2017
The generic LinkedIn invitation does not enhance your personal brand, nor encourage people to connect with you says Brenda Bernstein
Career Development
Issue: May / June 2017
Issue: May / June 2017
Building a Reputation of Value: Creating your Personal Brand
By Anel Martin - May 25, 2017
In this extract from The Executive Secretary Guide to Creating a Personal Brand, Anel Martin shares her thoughts on what makes a powerful personal brand
Career Development
Issue: May / June 2017
Issue: May / June 2017
Are you overly possessive?
By Shelagh Donnelly - May 25, 2017
… or do you place your apostrophes appropriately? asks Shelagh Donnelly
Communication
Issue: July / August 2014
Issue: July / August 2014
Out Of Office
By Rhonda Scharf - July 25, 2014
Create an out-of-office auto response that represents you as the professional that you truly are, explains Rhonda Scharf
Career Development
Issue: July / August 2013
Issue: July / August 2013
Dressing for Success: an Administrative Professional’s Guide to Looking the Part
By Julie Perrine - July 23, 2013
Like it or not, people form opinions about you based on the way you dress says Julie Perrine
Personal Development
Issue: May / June 2013
Issue: May / June 2013
Raising your Visibility Factor with Personal Branding
By Lesley Everett - May 25, 2013
It's no good having a good personal brand if nobody knows what you really do and what you're great at explains Lesley Everett
Communication
Issue: September / October 2012
Issue: September / October 2012
PA Pty Ltd: Building a Powerful Brand
By Anel Martin - September 25, 2012
We all understand what a brand is, but most of us do not know how it applies to us as office professionals or as human beings. What is a brand? Brands are the way we identify companies and organisations – right? It is their color, their logo and often their slogan. Well, yes. But... Read more »















