Eth Lloyd, MNZM, worked for 30 years as a Personal Assistant. Her passion for administrative professionals and their value in the workplace is shown by her commitment to encouraging them to value themselves and their roles. In 2018, Eth was awarded the New Zealand Queen’s Birthday honour MNZM for her services to administrative professional development. Eth is the former Chairman of the World Administrators Summit Advisory Council and author of The Executive Secretary Guide to Conference and Event Management, available now on Amazon. Eth is also part of our Speaker Bureau. If you are interested in Eth training your Assistants or speaking at your event, either virtually or in person, please visit executivesupportmagazine.com/speaker-bureau.