Events Excellence
Issue: August / September 2025

Creating a Lasting Legacy: Rethinking How Administrative Professionals Approach Events

By - July 25, 2025

Lucy Brazier and Reto Leder, CEO Trafo Baden, discuss how great events can leave a lasting impact on teams
Events Excellence Technology
Issue: August / September 2024

Making the Most of Event Technology

By - July 25, 2024

Using audio and visual technology wisely can enrich your guests’ experience without becoming overpowering, explain Reto Leder and Roni Huber
Events Excellence
Issue: June / July 2024

Setting the Table: Comparing Different Food Service Styles at Business Events

By - May 25, 2024

Reto Leder explains different catering styles and how they affect attendee experiences
Events Excellence
Issue: April / May 2024

The Foundation of Events

By - March 25, 2024

Reto Leder explores the mother of all event planning: the raison d’être
Events Excellence
Issue: February / March 2024

Navigating Event Planning Challenges

By - January 25, 2024

Melanie Huber shares the results and provides expert insights into Trafo Baden’s recent surveys on event planning for Assistants
Events Excellence
Issue: October / November 2023

Creating a Hospitable Welcome for Our Guests with Food and Drink

By - September 25, 2023

Getting the food and drink ‘right’ for your event can open the door to better connections, explains Lisa Gareau
Events Excellence
Issue: August / September 2023

Choosing Your Event Venue from the Inside Out

By - July 25, 2023

It’s time to move beyond the basics of four walls and create a connection with our customers, clients, and community members, says Lisa Gareau
Events Excellence
Issue: June / July 2023

Your Event Story: Using Sound, Visuals, and Light

By - May 25, 2023

We must learn to put the spotlight on our story in a way that evokes emotion and invites engagement, explains Lisa Gareau
Events Excellence
Issue: April / May 2023

A Fascination with Excellence and Customer Service

By - March 25, 2023

Reto Leder is CEO of Trafo Baden. In this interview he explains why putting customer service at the heart of your event will never go out of fashion.
Events Excellence
Issue: February / March 2023

Designing Events That Awaken the Senses and Create Engagement

By - January 25, 2023

Embrace your unique appeal and build your event experience from there, explains Lisa Gareau
Events Excellence
Issue: December 2022 / January 2023

Add the Power of Purpose to Your Event Planning

By - November 25, 2022

Planning events with purpose is a powerful way to bring others together, explains Lisa Gareau
Events Excellence
Issue: October / November 2022

Simplifying the Small Meetings Booking Process

By - September 25, 2022

Embrace online bookings for your small meetings, says Daniela Dumitrescu
Events Excellence
Issue: April / May 2022

A Practical Guide for Choosing and Booking Professional Speakers

By - March 25, 2022

Choosing a professional guest speaker can be a pleasure rather than a problem, explains Diana Boulter
moderating a virtual meeting
Events Excellence
Issue: October / November 2021

Planning and Moderating a Virtual Meeting

By - September 25, 2021

Donna Gilliland shares her top tips for planning and moderating a virtual meeting
hybrid events: real hand and digital hand finger tips touch
Events Excellence
Issue: August / September 2021

Getting Started with Hybrid Events

By - July 25, 2021

Sophie Ahmed shares an overview of hybrid events, what they are and how to get started with designing one
sustainable events: globe surrounded by plants
Events Excellence
Issue: August / September 2021

How to Make Your Events More Sustainable

By - July 25, 2021

Abena Fairweather explains why sustainable events are good for your company and your community