Communication
Issue: September / October 2012

The power of storytelling.

By - September 25, 2012

A strong narrative is the key to successfully communicating with customers on the corporate website.     People are being bombarded with brand messages. From social media to advertising, the copious ways that brands are trying to spread their messages has left a sour taste in many people’s mouths, creating a sense of information overload... Read more »
Personal Development
Issue: September / October 2012

Put Intuition to Work for You

By - September 25, 2012

Robert Hosking shows how trusting your gut can be a valuable technique at work, not just in your personal life
Technology
Issue: September / October 2012

An Introduction to Digital Dictation Outsourcing

By - September 25, 2012

Maxine Park, director and head of HR for outsourced digital dictation specialists DictateNow, looks at the ways in which this is affecting today’s Assistant, and how in fact, it can be of real benefit.   As organisations increasingly look to outsourcing as a way to help improve efficiency and reduce costs, one area experiencing significant... Read more »
Project Management
Issue: September / October 2012

How to Set Up a Brainstorming Meeting

By - September 25, 2012

Brainstorming is easy right? It can be, as long as the session is organized with a few rules in mind.   Brainstorming, even when you just hear it, it sounds so provocative.   It was developed in the 1940s by the American advertising executive Alex Osborn, and describes the method of generating ideas or problem... Read more »
Personal Development
Issue: September / October 2012

Bosses need boundaries

By - September 25, 2012

Adam Fidler discusses how PAs should set boundaries with their bosses in terms of their working hours, the expectation for them to be checking their e-mails out of hours and their availability when out of the office or on annual leave. One downside of the PA role, if I can use the word ‘downside’, is... Read more »
Communication
Issue: September / October 2012

PA Pty Ltd: Building a Powerful Brand

By - September 25, 2012

We all understand what a brand is, but most of us do not know how it applies to us as office professionals or as human beings.   What is a brand? Brands are the way we identify companies and organisations – right? It is their color, their logo and often their slogan. Well, yes. But... Read more »
Health & Wellbeing
Issue: September / October 2012

Aches and pains at work

By - September 25, 2012

Understanding why you have a pain in the neck may help you make the right adjustments to heal it.   In literature, you will find many reasons for pains and aches at work; but in fact, all aches and pains come down to an uncontrolled load accumulation on your loco-motor system which involves your muscles,... Read more »
Business Strategy & Acumen
Issue: September / October 2012

Five Tips to Follow Before Awarding Gold, Silver and Bronze at Work

By - September 25, 2012

Although rewarding performance tangibly is an important, there are several things to consider in addition to ‘medals’ to ensure you maintain the inspiration and motivation of your workforce.   A fellow in Britain is making fourth place medals to send to synchronized divers Tom Daley and Peter Waterfield, and others who just missed bronze. He... Read more »
Leadership
Issue: September / October 2012

Four Reasons Why You Need Patience… Right Now!

By - September 25, 2012

It is not necessary for all men to be great in action. The greatest and sublimest power is often simple patience. – Horace Bushnell   A recent story in Business Management Daily about the success of online shoe retailer Zappos brought my attention back to one of leadership’s most needed and personally challenging virtues –... Read more »