Sarah Kallend is the Performance Coach and Trainer at her company Illuminow Learning, applying thinking from Neuro-Linguistic Programming to the world of business. She describes NLP as “identifying and making new choices about how each individual thinks and communicates”. Having worked in senior commercial media roles, Sarah brings a pragmatic, outcome-orientated energy to her work. www.illuminowlearning.com +44 7077 067300. Follow Illuminow Learning on Twitter @illuminow and Facebook.