Career Development
Issue: May / June 2016

One Profession, One Brand

By - May 25, 2016

I have been working with brand in the PA context since 2012; I have met some of the most dynamic and intelligence people working as assistants during this time, yet the misconceptions about the profession persist. Have you ever been asked…”so (add your name here) when are you going to get a real job” or... Read more »
Editor's Letters
Issue: March / April 2015

One Profession, One Voice

By - March 25, 2015

Our friend Bonnie Low Kramen is fond of saying that there has never been a more exciting time to be an Assistant. She’s right! There is so much change in the pipeline and the role is evolving like never before. As promised, the video we made of Assistants all over the world that we put... Read more »