Personal Development
Issue: September / October 2018

Six Ways to Escape Your Comfort Zone and Live a Bigger Life

By - September 25, 2018

Embrace discomfort and strive for excellence, not perfection explains Anel Martin
Personal Development
Issue: May / June 2018

Confidence is Key

By - May 25, 2018

Stretch, fly and create confidence in those around you says Anel Martin
Health & Wellbeing
Issue: March / April 2018

10 steps for becoming more present, peaceful and mindful

By - March 25, 2018

Be conservative with your time, your talent and your resources says Anel Martin
Personal Development
Issue: January / February 2018

10 Steps to Becoming a Goal Achiever

By - January 25, 2018

Be bigger than your excuses and your critics explains Anel Martin
Career Development
Issue: November / December 2017

The Future of Work: Skills for 2020

By - November 25, 2017

Anel Martin highlights the top ten skills you need to future-proof your career, detailed by the World Economic Forum in their report “The Future of Jobs”.
Career Development
Issue: May / June 2017

Building a Reputation of Value: Creating your Personal Brand

By - May 25, 2017

In this extract from The Executive Secretary Guide to Creating a Personal Brand, Anel Martin shares her thoughts on what makes a powerful personal brand
Health & Wellbeing
Issue: November / December 2016

The Magic Power of Sleep

By - November 25, 2016

It's time to stop sleep deprivation and the glorification of “busy”, explains Anel Martin
Career Development
Issue: May / June 2016

One Profession, One Brand

By - May 25, 2016

I have been working with brand in the PA context since 2012; I have met some of the most dynamic and intelligence people working as assistants during this time, yet the misconceptions about the profession persist. Have you ever been asked…”so (add your name here) when are you going to get a real job” or... Read more »
Career Development Personal Development
Issue: July / August 2015

Building a Powerful PA Brand

By - July 25, 2015

Building a powerful PA brand is essential for your future career success but how many of us have considered how we impact our boss’s brand and vice versa. No brand exists in isolation; you only have to think about recent company scandals or prominent sports people who are embroiled in controversy to find an example... Read more »
Issue: July / August 2013

PROFILE – Anel Martin

By - July 23, 2013

Anel Martin is an award-winning South African assistant & task team member for IYOTSA What is your background? I was raised in a small town called Bloemfontein in the Free State (South Africa) and attended Eunice Girls High (my formative years have greatly influenced who I am today). I relocated to Pretoria in 1998 to... Read more »
Issue: July / August 2013

Building Trust in a New Team

By - July 23, 2013

Anel Martin shares her top 10 tips for building trust in a new team At many times in my career I was the new kid on the block. That first morning on your way to a new job you feel the butterflies in your stomach. The unknown lies before you. Starting fresh is exciting and... Read more »
Career Development
Issue: May / June 2013

Interviewing Like a Pro

By - May 25, 2013

There is a great deal of information regarding interviews on the internet and on social media sites! You can find good questions to prepare, advice on how to dress and even some tips on body language. “So why another article on the subject? Well it’s simple! In the world we live in today we, as... Read more »
Business Strategy & Acumen
Issue: November / December 2012

Why Do Executives Still Need PAs?

By - November 25, 2012

In a world that moves faster every day, with serious advances in technology, and automation infiltrating many industries, we quietly wonder what the future holds for today’s Personal Assistants   What will our jobs look like in the future, and why would executives still need us? The case for Personal Assistants, in my opinion, is... Read more »
Issue: September / October 2012

PA Pty Ltd: Building a Powerful Brand

By - September 25, 2012

We all understand what a brand is, but most of us do not know how it applies to us as office professionals or as human beings.   What is a brand? Brands are the way we identify companies and organisations – right? It is their color, their logo and often their slogan. Well, yes. But... Read more »
Cover Story Leadership
Issue: July / August 2012

Executive On-boarding and the Role of the PA

By - July 25, 2012

Anel Martin explains how you can play a critical role in helping your new executive settle in to their new role  Executive recruitment and placement is big business, and the stakes are high. Many people still underestimate the massive role that Personal Assistants and Executive Secretaries can, and do, play in the successful on-boarding process... Read more »