Opinion Archives

Cover Story Opinion
Issue: April / May 2026

Then, Now, Next: 15 Things That Have Changed for Assistants Since 2011 and Why the Next 15 Years Matter Even More

By Lucy Brazier OBE - March 25, 2026

Lucy Brazier reflects on the changes that have taken place in the administrative profession and sets the stage for the next chapter of evolution

Opinion
Issue: April / May 2026

From Where I Stand Now: Julia Schmidt

By Julia Schmidt - March 25, 2026

We asked Assistants further on in their career what advice they would give their younger selves; Julia Schmidt, Chair of International Management Assistants (IMA), shares some valuable insights with us

Communication Opinion
Issue: February / March 2026

How Culture Shapes EA Work in Asia

By Jacelyn Ng - February 1, 2026

Drawing on her experience as an EA in Asia, Jacelyn Ng explores how cultural nuances shape the way we work, connect, and lead across borders

Opinion Personal Development
Issue: February / March 2026

Riding the Wave: How to Cope and Navigate Being Laid Off

By Jean Cocco - February 1, 2026

Drawing on her own experience, Jean Cocco offers reassurance and actionable steps to help you steady your emotions and regain confidence after being laid off

Career Development Opinion
Issue: February / March 2026

Beyond Runway: What The Devil Wears Prada Teaches Today’s Administrative Professionals

By Joshua T. Bondoc - February 1, 2026

Forget the Prada, says Josh Bondoc; this film nailed the invisible labor, emotional intelligence, and power dynamics that define executive support

Simone White article - name badges of EA titles

Cover Story Opinion
Issue: December 2025 / January 2026

Change or Clarity? Elevating the Value of Administration

By Simone White - January 9, 2026

Simone White calls for a redefinition on how we understand, value and invest in administrative professionals

Opinion
Issue: December 2025 / January 2026

Staying Resilient and Positive When Job Hunting in a Tough Market

By Flo Schwab - December 29, 2025

Flo Schwab carved a path to her dream role by embracing new skills, owning her value, and showing up authentically online

Opinion
Issue: October / November 2025

From EA to Chief of Staff and General Partner 

By Rachel Townend - September 27, 2025

Rachel Townend, certified Chief of Staff, shares her impressive path to growth and success

Opinion
Issue: October / November 2025

How to Toot Your Horn and Build a Career Portfolio Using LinkedIn

By Naomi Birman - September 27, 2025

Naomi Birman, a career Assistant, explains the secret to shouting about yourself

Opinion
Issue: August / September 2025

The Untapped Strengths of Administrative Professionals

By Hiyam Abuguilah - July 25, 2025

Hiyam Abuguilah, author of Be an Exceptional Administrative Assistant, explains how organisations lose momentum when they fail to realise their employees’ potential

Opinion
Issue: August / September 2025

Should Governments Regulate AI’s Use of Data?

By Jamie Dobson - July 25, 2025

Jamie Dobson, founder of Container Solutions and author of Visionaries, Rebels and Machines, explains the potential different types of government regulation for AI’s use of data