Technology
Issue: April / May 2024

Use Your Humanity (Not AI) to Create Engaging Text

By - March 25, 2024

To stand out against the flood of computer-generated text, the reader must be able to connect with you, the human, behind your message, explains Ged Byrne
Communication
Issue: July / August 2015

Good Writing Is Everyone’s Business

By - July 25, 2015

A good piece of writing could make the difference between building a relationship or breaking one, explains Shirley Taylor
Technology
Issue: March / April 2015

Subject Line, not Surprise Line

By - March 25, 2015

Shirley Taylor explains how to create better email subject lines that get your emails opened
Communication
Issue: January / February 2015

Tune In to Tone

By - January 25, 2015

In our speech, we use tone quite easily, but it’s harder to see or read tone in our writing, explains Shirley Taylor