Issue: November / December 2012

Embracing a New Year of Change

By - November 25, 2012

I read this humorous story not too long ago. If the circus comes to town and you paint a sign saying ‘Circus coming to the Fairgrounds Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flowerbed,... Read more »