Heidi Souerwine is the Conference and Content Manager for The American Society of Administrative Professionals (ASAP). Prior to moving to joining the ASAP team, she spent 15 years managing events for up to 10,000 attendees for international membership associations, non-profits, and the US government. Heidi is passionate about needs-based program development, purposeful event design, and cultivating active community and engagement. ASAP is dedicated to providing learning resources for all stages of professional development for administrative, executive and personal assistants. ASAP produces the premier Administrative Professionals Conference and Executive Assistants’ Summit annually.