Events Excellence
Issue: August / September 2025

Creating a Lasting Legacy: Rethinking How Administrative Professionals Approach Events

By - July 25, 2025

Lucy Brazier and Reto Leder, CEO Trafo Baden, discuss how great events can leave a lasting impact on teams
Events Excellence Technology
Issue: August / September 2024

Making the Most of Event Technology

By - July 25, 2024

Using audio and visual technology wisely can enrich your guests’ experience without becoming overpowering, explain Reto Leder and Roni Huber
Events Excellence
Issue: June / July 2024

Setting the Table: Comparing Different Food Service Styles at Business Events

By - May 25, 2024

Reto Leder explains different catering styles and how they affect attendee experiences
Events Excellence
Issue: April / May 2024

The Foundation of Events

By - March 25, 2024

Reto Leder explores the mother of all event planning: the raison d’être
Events Excellence
Issue: April / May 2023

A Fascination with Excellence and Customer Service

By - March 25, 2023

Reto Leder is CEO of Trafo Baden. In this interview he explains why putting customer service at the heart of your event will never go out of fashion.