Flo Schwab

Flo Schwab is an Executive Assistant elevating the EA profession with bold creativity, strategic thinking, and unforgettable energy. Based in London, she brings over two decades of experience partnering with senior leaders across global organisations. Flo is known for her mix of emotional intelligence, sharp business instinct, and the kind of presence that inspires people to rise with her. A vocal advocate for the modern EA, she is reshaping outdated perceptions of the role, from “support staff” to strategic business ally and culture-shifter. Her vibrant personal brand, powered by her comic-style “Be in My Shoes” series, shines a light on the real, often unseen impact of EAs with honesty, humour, and flair. Recognised for her gift in forging meaningful connections, Flo was a Networker of the Year finalist and is known for bringing people together and elevating those around her. Her journey includes moments that demanded resilience and reinvention; experiences she now openly shares to help others turn adversity into fuel for growth. Today, Flo speaks, writes, and creates to empower EAs to show up confidently. Flo works with her Unicorn as EA to Juanita Draude, EVP EMEA at Monks.

Articles by Flo Schwab:

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