
Dan Hadley shares 6 strategic actions you can take to build your reputation with a new executive and demonstrate your ability as an indispensable strategic asset to your organisation
The Assistant as Cultural Translator
When a new executive joins an organisation, they often arrive with a surplus of ideas for change, but a deficit in local organisational context. While Human Resources oversees the mechanical functions of payroll and legal onboarding, the Assistant manages the intangible assets of the transition â specifically the institutional culture and social capital required for the executive to succeed. They are often the holder of an organisationâs history and its primary cultural translator.
Moving from administrator to strategic partner requires the diplomacy to speak truth to power, especially if the executiveâs previous background clashes with the current environment. By positioning yourself as the guide to the unwritten rules, you ensure the executiveâs transition is defined by integration rather than friction.
Strategic action
Your primary goal in the first week is to move from being an administrator to a strategic partner by offering the âwhyâ behind the âwhatâ of the organisationâs history.
The First 90 Days Roadmap
The most common mistake for a new executive is a frantic âsprint to nowhereâ. As their partner, your role is to impose a structure of integration over the chaos of activity. In the first 30 days, prioritise âlistening toursâ rather than decision-making forums; in the second 30, focus on identifying âlow-hanging fruitâ where the executive can achieve a quick, morale-boosting win without deep structural changes. By day 90, the roadmap can pivot towards long-term strategy. Controlling the calendar in this period isnât just about time management; itâs about ensuring the executive spends their limited ânewcomer capitalâ on building relationships that will sustain them for years whilst adding real value to the organisation.
Strategic action
Build a 30-60-90 day âOnboarding Dashboardâ that prioritises relationship-building over task-completion for the executiveâs first three months.
Decoding Stakeholder Temperaments
An organisation chart tells an executive who people are, but it tells them nothing about how to work with them. Your value lies in the âshadow org chartâ â identifying the quiet influencers, the historical gatekeepers, and the temperaments of key players.
Before a major meeting, brief your executive on more than just the agenda; brief them on the audience.
Does the CFO prefer data-heavy appendices or high-level narratives? Is there a department head who is historically resistant to the executiveâs new mandate? Knowing these nuances allows the executive to tailor their communication style to the person, rather than the title, drastically increasing their early influence.
Strategic action
Create a âStakeholder Cheat Sheetâ for the executive that outlines not just titles, but the preferred communication frequency and previous pain points for each key leader.
Navigating Political Landmines
Every organisation has its âuntouchableâ projects and historical grievances that can derail a new executive who steps into them unknowingly. Your role is to identify these landmines before they are triggered. This requires a delicate balance of transparency and discretion.
For example, if the executive proposes a restructure of a specific unit, you might provide the context of a previous failed attempt that still lingers in the staffâs memory. By providing this historical intelligence, you save the executive from the reputational damage of appearing tone-deaf to the organisationâs past.
Strategic action
When an executive proposes a change to a long-standing process, frame your feedback by saying, âThe history of that process is X, which might lead to Y reaction from the team.â
Reading the Organisational Morale
Executives often suffer from the echo chamber effect, where they only hear what their direct reports think they want to hear. As the Assistant, you have a unique vantage point to read the true morale of the âfloorâ. You are the early-warning system for cultural friction. Whether the organisation is a consensus-driven government body or a results-oriented corporate firm, you must interpret how the executiveâs early communications are being received. Reporting this morale back to the executive with candour is one of the highest-value services you can provide, ensuring they can pivot their approach before small misunderstandings become systemic issues.
Strategic action
Schedule a weekly 15-minute âcultural pulse checkâ to provide your executive with unfiltered, real-time feedback on how their early decisions are landing with the staff.
Protecting Professional Boundaries
In the rush of onboarding, the boundaries of the EAâexecutive partnership can become blurred or, conversely, too rigid. Establishing the âterms of engagementâ early is vital. You must be the âhuman firewallâ who protects the executiveâs time for deep work, but you must do so without becoming a barrier to the rest of the organisation. This is particularly important when navigating the transition of administrative styles from the executiveâs previous role. Defining exactly when and how you should step in to represent the executiveâs interests builds the trust necessary for a high-functioning, long-term strategic partnership.
Strategic action
Establish a red/yellow/green priority protocol for interruptions in the first week to define exactly when and how you should step in to protect the executiveâs time.
The Strategic ROI
âUpward onboardingâ is far more than a professional courtesy; it is a vital risk-mitigation strategy for the entire organisation. When an executive fails to integrate, the cost to the company â in lost momentum, cultural friction, and recruitment capital â is astronomical. By stepping into the role of cultural translator and strategic guide, you directly protect the organisationâs leadership investment, fast-tracking the executiveâs transition from uncertain newcomer to effective leader.
For the Assistant, this proactive approach changes the internal narrative of your profession. It moves the role of the EA or PA from the periphery of management to the very centre of the organisationâs leadership strategy. You are no longer just supporting the person in the office; you are safeguarding the strategic continuity of the business itself. When the executive succeeds because of the context you provided, you solidify your position not just as an employee, but as an indispensable strategic asset.
