Thought leadership and social influence are the most powerful skills shaping the future of work for the modern EA, says Susan Engelbrecht
At a time when influence meets authority, the Executive Assistant (EA) is emerging not just as a support role, but as a strategic powerhouse. As we look ahead to 2030, the top skills shaping the future of work are thought leadership and social influence – and for EAs, this is not just relevant; it’s revolutionary.
The Shift: From Support to Strategic Influence
Traditionally, the EA role was seen as administrative – managing calendars, booking travel, and keeping things running smoothly behind the scenes. But the modern EA is a trusted advisor, a gatekeeper of time and energy, and increasingly, a voice of influence within the organization.
Thought leadership is no longer reserved for executives alone. EAs are uniquely positioned to shape conversations, drive culture, and amplify strategic priorities. Why? Because they sit at the intersection of leadership, operations, and people – with a front-row seat to decision-making and a backstage pass to organizational dynamics.
What Are Thought Leadership and Social Influence?
At its core, thought leadership is about sharing insights, challenging norms, and inspiring others through expertise and authenticity. Social influence is the ability to shape perceptions, build trust, and mobilize action – often without formal authority.
For EAs, this means:
- Championing ideas that align with company values and strategic goals.
- Building networks across departments and industries.
- Creating visibility for the work that often goes unnoticed.
- Using platforms like LinkedIn to share perspectives, celebrate wins, and elevate the profession.
Why This Skill Matters More Than Ever
The workplace is evolving rapidly. Remote work, digital transformation, and generational shifts are changing how we communicate and collaborate. In this landscape, influence is currency – and those who can lead through ideas and relationships will thrive.
For EAs, thought leadership and social influence offer:
- Career longevity: By positioning themselves as strategic contributors, EAs can future-proof their roles.
- Professional recognition: Sharing insights builds credibility and opens doors to speaking engagements, mentorship, and leadership opportunities.
- Community impact: Influential EAs uplift others, foster inclusion, and drive change within their networks.
How to Cultivate Thought Leadership and Social Influence
1. Know your voice
Thought leadership starts with clarity. What do you stand for? What insights can you offer from your unique vantage point? Whether it’s productivity, leadership dynamics, or workplace culture, your perspective matters.
2. Build your platform
Use LinkedIn, internal newsletters, or industry forums to share your thoughts. Celebrate wins, reflect on challenges, and spotlight the EA profession. Consistency builds trust.
3. Engage authentically
Influence isn’t about being loud – it’s about being real. Comment on posts, join conversations, and support others. Influence grows through relationships.
4. Stay curious
Read widely. Attend webinars. Follow thought leaders. The more you learn, the more you can contribute meaningfully.
5. Mentor and be mentored
Thought leadership is also about lifting others. Share your journey, offer guidance, and seek wisdom from those ahead of you.
The EA of 2030: A Thought Leader in Action
Imagine an EA who not only manages the executive’s schedule but also contributes to strategic planning, drives internal initiatives, and speaks at industry events. This is not a fantasy – it’s already happening. The EA of 2030 will be a connector, communicator, and catalyst.
They will influence without authority, lead without ego, and shape the future of work from the inside out.
Final Thoughts: Influence Is Impact
Thought leadership and social influence are not just skills – they are mindsets. For Executive Assistants, embracing this shift means stepping into a role that is visible, valuable, and visionary.
As we move toward 2030, let’s stop asking if EAs belong at the leadership table. Let’s start recognizing that many of them are already leading – quietly, powerfully, and with purpose.
