Let these top tips work for you, says Brenda Bernstein…

On September 15, 2015, I had the privilege of participating in a Twitter chat on “using social media to get a job.” Participants included many journalism professors who had spot-on advice for students and other job seekers, and who confirmed some best practices for using Twitter and LinkedIn to find a job.

One professor, Samra Bufkins MJ, APR (@Samjb) stated that she requires all her students to have a LinkedIn profile – and she grades it! Not only that, but she requires them to create a profile both at the beginning of the semester and at the end, hammering in the importance of keeping your LinkedIn profile fresh and up-to-date!

Here are the top 10 pieces of advice I gathered from the chat:

1 Recruiters and employers are looking for you on LinkedIn. Use keywords that will help you appear in searches, and complete the Skills section which is searched by recruiters (@BrendaBernstein)!

  • Always post a professional picture of yourself on LinkedIn (no cats or significant others – reserve those for Facebook!).

3 Build and expand your LinkedIn network in smart ways, choosing the people you want to connect with and whose connections you would want to connect with (@BrendaBernstein). Students can start by reaching out to current and former professors and influentials they meet in their communities (@DarrinDevault). Don’t be afraid to ask for introductions from mutual connections or to interact with people by asking questions and sending compliments (@Samjb, @kingisafink).

  • Follow organizations and companies that interest you on Twitter and LinkedIn, and connect with key people at companies you want to work for.
  • Use the Find Alumni feature on LinkedIn (@jmeucci). Alumni can help you get in front of people who might otherwise pass you over (@Samjb).
  • If you blog, write for student media or do freelance work, post links to your work on LinkedIn (@Samjb).
  • Read this article on How to Use Twitter to Find a Job, huffingtonpost.com/2015/06/16/twitter-job-search_n_7571260.html.
  • If you get somebody’s business card at a conference, connect with them using a personal connect request within 24 hours (@Samjb). (This tweet was hailed as bordering on “Biblical advice” by Jason Meucci (@jmeucci)).
  • Supporting #5, always make LinkedIn connection requests from your computer, not from your phone, and do it from the person’s actual full profile, not from a list (@BrendaBernstein). That way you can personalize your request. Some professors will not accept any invitations that are not personalized (@DarrinDevault).
  • Don’t be shy about displaying your accomplishments (@kingisafink).
  • When engaging in all social media, including Facebook, Instagram, Snapchat, etc, be aware that people could be watching. Be careful what you post!
  • Teach others how to use social media and you will become better at it yourself (@uw_sjmc). And the more you use it, the better you’ll get!
  • If you are a student, check out LinkedIn’s student guide to using LinkedIn.
  • Congratulate people in your network on their new jobs, awards etc. And wish them a happy birthday! You can find out about these events from your Connections tab on LinkedIn.
  • Turn real life connections into social media connections, and vice versa (@kingisafink). The online world does not exist in a vacuum!

The above 15 tips speak for themselves. Whether you are a student or seasoned professional, start putting them into practice now!

Brenda Bernstein, Owner of The Essay Expert LLC, is the author of the #1 Amazon best-seller, How to Write a KILLER LinkedIn Profile. A sought-after speaker and award-winning resume writer, Brenda is a dedicated student of leadership and a trained life ... (Read More)

Leave a Reply

Your email address will not be published. Required fields are marked *