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Michela Luoni

Co-Founder and CEO of The Assistant Academy

Co-Founder and CEO of The Assistant Academy

Michela Luoni has over 10 years experience as a management assistant across different business sectors and runs Daily Facilitator – a virtual office management, communications and marketing business. Michela is the Co-founder and CEO of The Assistant Academy, developing training courses for Executive Assistants and support professionals across Italy. Using a combination of cutting-edge tools, knowledge and innovation, Michela provides distance learning and mentoring, helping EAs become the best they can be.

  • Project Management Applied to Office Processes

    This course is co-presented with Selvaggia Fagioli.

    • Do you manage a team (even a small one – like you and your executive)?
    • Do you want to have the current situation immediately available?
    • Do you prefer to receive and respond to the comments of your collaborators independently when you have time?

     

    You are ready to upgrade your work routine! At the end of this training course, you will be able to rearrange your working pattern smoothly and effortlessly.

    Unit 1

    • Project Management fundamentals
    • Why working on projects is crucial
    • Overview of the principal project management methodology
    • Corporate culture and change management principles

     

    Unit 2

    • Kanban essentials
    • Trello – use our premade, EA-approved template

     

    Unit 3

    • Case study

     

    This course can be delivered as four virtual sessions (4 hours per session) or as a two-day in-house course

     

  • Using Kanban Methodology and Trello to Tame Your Daily Routine

    This course is co-presented with Selvaggia Fagioli.

    Our tailor-made training teaches you how to blend your daily routine into a Trello template that works for YOU. Work doesn’t happen at the same time for everyone. Asynchronous communication and visible processes can save you time, effort, and misinterpretation.

    In this session, we will introduce you to one of the most accessible (and free) Project Management tools: Trello!

    You will learn how to turn your daily routine into a Trello board. And, by introducing an agile approach, we will guide you to achieve better results in your support activities.

    Learning Objectives

    • Kanban essentials
    • Trello – use our premade, EA-approved template

     

    This course can be delivered as two virtual sessions (4 hours per session) or as a one-day in-house course

  • How to Make the Most of Your 24 Hours

    This course is co-presented with Selvaggia Fagioli.

    We all have the same amount of time, but we don’t always use it wisely or make the most of it.

    Beyond the theory of what you “should” do, during this training course you will learn a method that works for you, looking at what you could change in your daily routine and what you cannot (yet) modify.

    We will cover:

    • Time management principles
    • Personal time assessment
    • Acknowledge your time stealer
    • How to make an impact at work while keeping a good collaboration with the rest of your team.
    • PDS: Prioritize your tasks, work on the most valuable, and Delegate and Say NO with assertiveness when needed.

     

    This course can be delivered as two virtual sessions (4 hours per session) or as a one-day in-house course

  • Build Your Digital Toolbox: Apps, Software and Tips to Have Everything You Need at Your Fingertips

    This session is co-presented with Selvaggia Fagioli.

    Just as every business is different, every person has their own style and preferences.  Your choice of methodology and tools reflects your own needs:  what is easy to use for one person can be cumbersome for another.

    During this session, you will explore how the use of apps increases efficiency and collaboration within the office and discover which apps suit your work style, and lifestyle, best.

    We will cover:

    • Business and personal tools for managing time, expenses, tasks, workloads, and to communicate swiftly.
    • File sharing, e Cloud, archive

     

    Duration: four hours (virtual session)

  • The Assistant Academy Career CanvasÂź

    This course is co-presented with Selvaggia Fagioli.

    Are you new to the role or a seasoned assistant?

    Are you tempted to embark on a change of profession?

    Either way, we have a life-changing asset: imagine if, at each stage of your career, you could use a compass with which to monitor when (and if ) you are progressing.

    You may need to assess your professional situation once (or more) in your lifetime, and our Career Canvas is the perfect tool for you.

    Whether you’re happy where you are or want to be challenged, our Canvas will help you define your career goals (as an employee or freelancer) and the path to achieving them.

    This course can be delivered as two virtual sessions (4 hours per session) or as a one-day in-house course

  • Value Propostion, Offering and Positioning as a Virtual Assistant

    This course is co-presented with Selvaggia Fagioli.

    Tired of your humdrum job? If you’re over-skilled for the current market, finding another job opportunity with a better salary can be daunting.

    What would it be like to choose your working hours and your commitments, instead?

    The transition from employee to a freelance professional or Virtual Assistant isn’t always plain sailing. One of the first stumbling blocks to overcome is learning how to market your skills and experience to define your niche: which services to offer, to which target.

    Customers can be worse than recruiters! If they are not clear about what your competitive advantage is over others in the market (USV),  and how you can serve their business, you will go unnoticed.

    We will guide you through this journey, using the Lean Canvas and Lean Startup Methodology to define your go-to-market strategy.

    This course can be delivered as four virtual sessions (4 hours per session) or as a two-day in-house course

  • LinkedIn: Connect to Opportunity

    Learn how to build a star profile on LinkedIn and make the most of the platform, depending on the purpose: networking, selling, or finding a new role.

    We will cover:

    • LinkedIn fundamentals: how does it work (really)?
    • Five key points to work on
    •  LinkedIn guide and cheatsheet

     

    During these sessions, we will review your profile (with some homework) to achieve a catchy headline and an engaging and intriguing summary. We have only one goal: to ensure your profile is read

    Duration: two virtual sessions of two hours each

  • LinkedIn: Personal Branding and Employer Branding for Assistants

    Your personal brand is one of the assets which allows your professional profile to shine brightly.

    However, your personal profile on LinkedIn can also be part of your employer’s branding strategy.

    In this session you will learn how to create a personal communications strategy on LinkedIn that matches your company’s.

    We will cover:

    • LinkedIn fundamentals: how does it work (really)?
    • Five key points to work on
    • LinkedIn guide and cheatsheet
    • Review your profile aiming to achieve a catchy headline, and create an intriguing summary
    • Creation of a unique communication strategy that includes a digital strategy, an editorial plan, a content calendar, and graphics templates

     

    This course can be delivered as two virtual sessions (2 hours per session), one 4-hour virtual session, or as a one-day in-house course

  • Marketing and Communication Fundamentals: Understand the Elements of Web Marketing

    Whether you are working as a support professional or moving to VA services, understanding the elements and techniques of web marketing can make a difference.

    • What is a landing page?
    • How do I set up a newsletter system?
    • How do social media algorithms work?
    • What is an editorial plan?
    • What is an engagement rate?
    • What is SEO?

     

    There is a lot of jargon in web marketing!

    During this session we will review the main tools and topics within web marketing:

    • Web marketing: an introduction to offline and BTL media
    • Social Media Management: from the editorial plan and content calendar to advertising
    • Search Engine Marketing (SEO, SEM, ADV campaigns)
    • Content Marketing & Blogging
    • Lead Generation: landing pages, lead magnet creation, forms, and GDPR rules
    • Email Marketing: newsletter, use of EM platforms, audience segmentation, and setting up automatic workflows

     

    This course can be delivered as four virtual sessions (4 hours per session) or as a two-day in-house course

    Available separately or as a bundle

  • Personal Branding with Canva

    Why should an Assistant master graphic design tools?

    The key to making any presentation effective is to make it as visual as possible. One of the most frequent mistakes in preparing a presentation is to forget that the slides not only serve as a support for the speaker but that consistent visuals and style help the audience maintain concentration on what is being said.

    But it is not just about presentations: social media thrives on images, videos and stories.  Knowing how to use these elements allows you to get straight to the point and to your target audience.

    Canva is a flexible tool that can help you with all your design needs.

    In this session we will cover:

    • an overview of the free features
    • the different types of communication templates: social media, personal, business, marketing, education
    • how to quickly create your document starting from a template
    • tips and tricks to organise your board
    • the unparallel benefits of upgrading to the PRO version

     

    At the end of this session you will be able to create stunning pieces of design in a breeze and improve your creative skills.

    Duration: four hours (virtual session)

  • Exploring Canva: Online Design Made Easy

    The key to making any presentation effective is to make it as visual as possible. One of the most frequent mistakes in preparing a presentation is to forget that the slides not only serve as a support for the speaker but that consistent visuals and style help the audience maintain concentration on what is being said.

    But it is not just about presentations: social media thrives on images, videos and stories.  Knowing how to use these elements allows you to get straight to the point and to your target audience.

    Canva is a flexible tool that can help you with all your design needs.

    In this 60-minute session, we will cover:

    • an overview of the free features
    • the different types of communication templates: social media, personal, business, marketing, education
    • how to quickly create your finished product using a template
    • why you should upgrade to the PRO version

     

    Learning Objectives:

    • Simplify your life: one tool covers every design need
    • Create stunning pieces of design in a breeze: hundreds of templates ready for you to use and be inspired
    • Improve your creative skills: you no longer need a graphic designer to manage your corporate image
  • Anja Azimonti - Senior Account Think Srl

    Michela has developed interesting training courses on social media with our agency. Competent and brilliant, she proposed technical content and practical topics, supported by her in-depth knowledge of these tools. Her professionalism helps us today in the creation of social media marketing strategies for some of our clients.

  • Veronica Fabozzi - Lawyer and Legal Corporate Consultant

    It was delightful to work with her because she is reliable, practical, always able to provide useful tips and new ideas on how to do things better.

  • Karin Martin - Consultant for Multilingualism Senior Researcher & Lecturer at CUASEntrepreneur

    Michela is a tireless worker, with a keen eye to meet my needs and recommendations while helping me to keep up even when the time was short, and work was a lot. It was essential not only from a professional point of view but also from a human point of view. She was able to give me advice and motivate me when things seemed complicated. I would say that Michela can be defined as a well-rounded worker, and for this, I admire her and thank her very much!

  • Elisabetta Zichella - Entrepreneur H-Demia

    Michela is an efficient and creative professional, managing to combine the most rigid aspects of deadlines with the best proposals that bring out the characteristics of the projects for which she is in charge. Big applause: she’s an ambassador of a useful and very much appreciated new profession: the Virtual Assistant.

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