Danny McCubbin

Mentor, Food Campaigner and Social Entrepreneur

Danny McCubbin has spent his career supporting food-based social enterprises and helping businesses create social value. He played a key role in Jamie Oliver’s School Dinners and Fifteen programmes, and is the founder and UK ambassador of the San Patrignano Association supporting one of the world’s leading rehab communities in Italy, where recovery is built through food, farming, and craft. In 2003, Danny worked as PA to Jamie Oliver, where he saw firsthand how food can connect people from all walks of life. In 2020, he moved to a remote town in the heart of Sicily to launch The Good Kitchen. Since then, the project has rescued over 24 tonnes of surplus food and served more than 8,000 meals to vulnerable locals. Drawing on his life experience, Danny has built a slower, more purposeful life and now mentors others who are seeking the same.