Daniela Casetta explains how Executive Assistants can use the power of networking to build bridges that go beyond the office
Fifteen years ago, I arrived in Geneva completely on my own. I had no friends, no connections, and no support network. I was starting from scratch in a new city, a new culture, and a demanding professional environment. What I didn’t know then was that the key to not only surviving but truly thriving in this space would come down to one powerful concept: networking.
As Executive Assistants, we often work behind the scenes, making everything run smoothly for our executives. But while we’re busy making things happen for others, we sometimes forget to invest in ourselves, especially when it comes to building relationships outside our immediate work environment. EAs are recognized as strategic partners, trusted advisors, and often, the right hand of their executives. With this evolution comes the responsibility – and the opportunity – to develop broader skills. Networking is one of them.
Why Networking Matters for EAs
One of the biggest challenges EAs face is working in isolation. In many companies, we’re the only person in our role. That’s why building a strong professional network is essential –not just for moral support, but for practical advice, learning, and growth.
Through networking, we gain access to tools, tips, and strategies that others have tested. We discover new technologies, hear about job opportunities, and develop a deeper understanding of different industries and working styles. Most importantly, we find a community – people who understand our challenges because they live them too.
Over time, these connections become more than professional acquaintances. They become our support team, our sounding board, and sometimes, our inspiration.
The Hidden Power: Business Value
As EAs, we interact with different departments, external vendors, and clients. We understand our executives’ priorities and pain points. When we build relationships with other EAs – especially those supporting CEOs and senior leaders in other companies – we’re not just expanding our network. We’re creating potential partnerships, collaborations, and solutions.
Imagine confidently recommending a trusted event venue, a recruitment agency, or a sustainability consultant because another EA in your network has worked with and vouched for them. That kind of referral saves time, builds trust, and can lead to real business opportunities.
In my experience, when EAs connect regularly – whether through local associations, international forums, or online platforms – they become powerful bridges between organizations. We might not sign contracts or lead negotiations, but we can absolutely spark the connections that make them happen.
If You’re Not Networking Yet, Start Here
Getting started doesn’t have to be intimidating. Here are a few simple ways to begin building your network:
- Join EA communities: Look for local or international associations focused on administrative professionals. Attend events, even virtually.
- Use LinkedIn wisely: Follow others in the profession, engage with their posts, and don’t be afraid to reach out.
- Be generous: Networking isn’t just about what you can gain, it’s also about what you can offer. Share resources and ideas, or simply listen. That’s often the best way to build trust.
- Show up regularly: Relationships take time. The more consistently you engage, the stronger your network becomes.
A Call to Action
Networking is no longer a ‘nice-to-have’ – it’s a ‘must-do’ for every Executive Assistant ready to play a bigger role. We are no longer just the glue holding things together behind the scenes. We are connectors, problem-solvers, and catalysts for opportunity.
The more connected we are, the more powerful we become – not just for ourselves, but for the businesses we help lead.
