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Michelle Bowditch

Tech Lover | Connector | Educator | Advocate for Executive Assistants

Tech Lover | Connector | Educator | Advocate for Executive Assistants

Michelle Bowditch is the CEO of The Australian Admin Awards and the multi-award-winning Tech Consultancy, Door 20A.

As a former C-Suite Executive Assistant with over 15 years of experience in the public and private sectors, Michelle helps professionals understand how improper technology use can negatively impact a brand’s bottom line, efficiency, and true potential. Michelle believes that when it comes to educating entrepreneurs and executive teams on how to streamline workflows and experience peak performance, there is no one-size-fits-all approach. Through Door 20A, Michelle also runs a mentoring program, ‘Be YOU, Do YOU, Amaze YOU,’ that aims to unlock the potential of mentees by shifting limiting beliefs to advance their careers.

Michelle established The Australian Admin Awards (The AAAs) in 2021 – the first-ever awards to formally recognise all administrative functions within all industries in Australia. Along with advocating for stronger representation and recognition within the profession, the awards have undertaken advocacy, events, training information and research projects.

Michelle also sits on the Advisory Board for ‘Inspired by Women’ and is the Chair of Rise Community, empowering women through advisory services to achieve their aspirations and financial independence to align with these principles.

  • In Conversation: The Role of Receptionist in Australia in 2022 and Beyond

    Michelle Bowditch and Rachel Quinn discuss the role of the receptionist.

    • How has COVID affected the receptionist role
    • What does the role entail in 2022 and beyond?
    • Hybrid working: YES or NO?
    • The skills needed
    • What tasks are receptionists performing?
    • Small business versus large corporate receptionist roles
    • Recruitment for these roles


    Rachel Quin is based in Queensland, Australia. She is a strategic results-orientated Career C-Suite Executive Assistant with 25+ years’ experience across the private sector, Government and not-for-profit organisations.

    For the past 12 years, Rachel has held the position of Executive Assistant to CEO at Healthy Land and Water in Brisbane.

    Join the discussion and give your thoughts on how the role has changed in your business.

  • Transactional versus Strategic Executive Assistants

    Michelle Bowditch reveals the key learnings f rom her global research into transactional vs strategic assistant roles.

    Learning Outcomes

    • Be one of the first to find out the results of Michelle’s global survey into transactional vs strategic assistants
    • Explore what this means for the future of the profession and for you
    • Understand why you need to become more strategic in your role to protect your future
  • Banishing Imposter Syndrome - how to talk tech with confidence

    Michelle Bowditch is a bright new shining star in the Executive Assistant Tech firmament. She’s got an uncanny ability to cut through all the nonsense and make tech exciting, interesting and understandable.

    In this interview with Lucy Brazier OBE she talks about why she started her own business, what her favourite new apps are, what tech she couldn’t live without and why every Assistant needs to banish the imposter syndrome to learn to ‘talk tech’.

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