CEO | Business Strategist | Cheerleader
Michelle Bowditch is the CEO of the Australian Assembly of Administrators (formerly Australian Admin Awards) and the multi-award-winning agency Door 20A. A powerhouse who facilitates bespoke workshops and keynote presentations as an in-demand business strategist, podcast expert, speaker, and event chairperson. Global brands consistently seek her expertise, including Optus, American Express, Deloitte, PWC, Executive Support Magazine, APA Group, Qantas, and News Corp Australia.
Through Door 20A, Michelle runs a mentoring program, ‘Be YOU, Do YOU, Amaze YOU,’ that aims to unlock the potential of mentees by shifting limiting beliefs to advance their careers. Being a sincere cheerleader and guiding women to dream bigger is her most profound value.
With an unshakable spirit of collaboration, connection, and uplifting Administrators nationally, Michelle established the AAAs in 2021 – the first-ever award platform to recognize all administrative functions within all industries in Australia formally. Along with advocating for stronger representation and recognition within the profession, the awards have undertaken advocacy, events, training information, and research projects.
Michelle has also published several impeccably researched papers in 2020-2022 to add to the ever-growing educational resources for members of The AAAs network.
The AAA’s core focus is changing the narrative that being an Executive Assistant is just not a job, it is a career. This is achieved thru the 4 pillars of the AAA – Research + Education, Advocacy + Awards